How to integrate generative AI in your SEO

As the initial buzz around AI dies down, the practical use of generative AI is now well-established in the content creation world. 

In theory, this creates a huge content marketing opportunity. However, as we are seeing, there are many pitfalls from an SEO perspective. 

This article outlines how we are primed to make such mistakes, ways Google has tackled this historically and how to safely integrate generative AI in your SEO and content marketing. 

Pitfalls and problems

Human beings are hardwired to seek the path of least...


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